Under the Radar: [Talking to Today's Cynical Consumer] (Adweek Magazine)

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In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.

Product details

EAN/ISBN:: 9780471174691
Medium:: Bound edition
Number of pages:: 256
Publication date:: 1997-12-11
Publisher:: John Wiley & Sons
Languages:: english

EAN/ISBN:: 9780471174691
Medium:: Bound edition
Number of pages:: 256
Publication date:: 1997-12-11
Publisher:: John Wiley & Sons
Languages:: english

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