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    Global Marketing Management: International Student Version

     
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    Global Marketing Management: International Student Version

    Description

    Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.

    Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

    Product details

    EAN/ISBN:
    9780470505748
    Edition:
    5. Auflage
    Medium:
    Paperback
    Number of pages:
    744
    Publication date:
    2010-05-11
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9780470505748
    Edition:
    5. Auflage
    Medium:
    Paperback
    Number of pages:
    744
    Publication date:
    2010-05-11
    Publisher:
    John Wiley & Sons
    Languages:
    english

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