Enter the guerrilla jungle and emerge with the lion's share of the sales!
Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!
* Understand guerrilla marketing - what it is, who does it and why, and how it can take your brand to new heights
* Think like a guerrilla - brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
* Take your message to the streets - build a winning team, execute publicity stunts, and create unforgettable events
* Capitalize on the hottest trends - use buzz, viral, grassroots, and experiential marketing
* Build a powerful online presence - develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
* Spread the word - leverage existing contacts, pitch to the press, and work with publicists
Open the book and find:
* The pros and cons of guerrilla methods
* Must-have elements of a cohesive campaign
* Ways to cut through constant marketing clutter
* How to write a great press release
* Opportunities for partnerships and tie-ins
* Ten practically perfect campaigns
* Budget-friendly ways to go guerrilla
* When and how to hire the pros
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