Guerrilla Marketing For Dummies (For Dummies (Lifestyles Paperback))

Enter the guerrilla jungle and emerge with the lion's share of the sales!

Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!

* Understand guerrilla marketing - what it is, who does it and why, and how it can take your brand to new heights
* Think like a guerrilla - brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
* Take your message to the streets - build a winning team, execute publicity stunts, and create unforgettable events
* Capitalize on the hottest trends - use buzz, viral, grassroots, and experiential marketing
* Build a powerful online presence - develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
* Spread the word - leverage existing contacts, pitch to the press, and work with publicists

Open the book and find:

* The pros and cons of guerrilla methods
* Must-have elements of a cohesive campaign
* Ways to cut through constant marketing clutter
* How to write a great press release
* Opportunities for partnerships and tie-ins
* Ten practically perfect campaigns
* Budget-friendly ways to go guerrilla
* When and how to hire the pros