Unleashing Innovation: How Whirlpool Transformed an Industry

Praise for Unleashing Innovation

"I know of no other company that has embraced the challenge of innovation as completely and successfully as Whirlpool. Starting with the goal of making innovation everyone's job, every day, Whirlpool has worked systematically to embed the innovation gene in its employees, its executive ranks, and in every management process. Whirlpool's efforts have been widely celebrated, and now Nancy Tennant Snyder takes us inside to reveal exactly what it takes to make innovation a genuine core competence. Her detailed account, and the many, practical lessons she provides, is essential reading for twenty-first-century business leaders."
-Professor Gary Hamel, founder, Strategos; director, Management Lab

"This tell-all book will not only show you how to successfully reinvent a business through innovation, it will inspire you to write in its margins, preach its gospel, and hang its pages on the walls of your office. Snyder and Duarte masterfully capture not only the process of innovation but also the spirit of innovation. As witnesses to one of history's most successful business transformations, the authors tell it straight, from the inside out, and with just the right balance of theory and practice. You may buy this book for its practical applications, but you will remember it for its inspiration. Old dogs can learn new tricks."
-Andrew Razeghi, adjunct associate professor, creativity and innovation, Kellogg School of Management, Northwestern University; author, The Riddle: Where Ideas Come From and How to Have Better Ones