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Weissman goes behind the scenes of the coffee business and coffee culture, traveling with two coffee buyers to Ethiopia, Burundi, Nicaragua, and Seattle, and shares anecdotes from her adventures looking for a now-legendary coffee varietal called Geisha. Not just a narrative, she also reports what the best coffees in the world are and why, where they are from, and how they should be brewed. She brings to life personalities of the coffee business, from the "coffee guys"--buyers, roasters, and retailers who trek the globe in search of "perfect coffee"--to the competition judges ("cuppers") who each have signature slurps; to the coffee growers in Panama, Costa Rica, Nicaragua, and Ethiopia.