Advertising For Dummies (For Dummies (Lifestyles Paperback))

New info on buzz, publicity, and word-of-mouth advertising


The fun and easy way(r) to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.

Discover how to
* Set a realistic ad budget
* Define and position your message
* Identify and target your audience
* Create great ads for every medium
* Make an emotional connection
* Use "ad speak" effectively