Beyond Traditional Marketing: Innovations in Marketing Practice (Imd Executive Development Series)

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Description

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level.

Product details

EAN/ISBN:: 9780470011461
Edition:: 1
Medium:: Paperback
Number of pages:: 308
Publication date:: 2005-06-17
Publisher:: John Wiley & Sons
Languages:: english

EAN/ISBN:: 9780470011461
Edition:: 1
Medium:: Paperback
Number of pages:: 308
Publication date:: 2005-06-17
Publisher:: John Wiley & Sons
Languages:: english

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