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    The Power of the Tale: Using Narratives for Organisational Success

     
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    The Power of the Tale: Using Narratives for Organisational Success

    Description

    " . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker."
    Napier Collyns
    "Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication."
    Gill Ringland
    "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box."
    Arie de Geus
    Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

    Product details

    EAN/ISBN:
    9780470842270
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    320
    Publication date:
    2002-02-11
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9780470842270
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    320
    Publication date:
    2002-02-11
    Publisher:
    John Wiley & Sons
    Languages:
    english

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