cartcart

    Luxury China: Market Opportunities and Potential

     
    Only 2 items left in stock
    Luxury China: Market Opportunities and Potential

    Description

    A guide to reaching and profiting from China's expanding luxury consumer class

    China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

    Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University.

    Product details

    EAN/ISBN:
    9780470823415
    Edition:
    1. Auflage
    Medium:
    Bound edition
    Number of pages:
    272
    Publication date:
    2009-10-29
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9780470823415
    Edition:
    1. Auflage
    Medium:
    Bound edition
    Number of pages:
    272
    Publication date:
    2009-10-29
    Publisher:
    John Wiley & Sons
    Languages:
    english

    Shipping

    laposte
    The edition supplied may vary.
    Condition
    Condition
    Learn more
    €2.49
    available immediately
    €2.49
    incl. VAT, plus  Shipping costs
    paypalvisamastercardamexcartebleue
    • Icon badgeChecked second-hand items
    • Icon packageFree shipping from 19 €
    • Icon vanWith you in 2-4 working days

    Recommended for you