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    Luxury Brand Management: A World of Privilege

     
    From Michel Chevalier
    Only 2 items left in stock
    Luxury Brand Management: A World of Privilege

    Description

    A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

    Product details

    EAN/ISBN:
    9780470823262
    Edition:
    1. Auflage
    Medium:
    Bound edition
    Number of pages:
    440
    Publication date:
    2008-04-08
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9780470823262
    Edition:
    1. Auflage
    Medium:
    Bound edition
    Number of pages:
    440
    Publication date:
    2008-04-08
    Publisher:
    John Wiley & Sons
    Languages:
    english

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    Used - good
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