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    Data Mining Techniques in CRM: Inside Customer Segmentation

     
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    Data Mining Techniques in CRM: Inside Customer Segmentation

    Description

    This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

    Product details

    EAN/ISBN:
    9780470743973
    Edition:
    1.
    Medium:
    Bound edition
    Number of pages:
    372
    Publication date:
    2010-01-15
    Publisher:
    Wiley
    EAN/ISBN:
    9780470743973
    Edition:
    1.
    Medium:
    Bound edition
    Number of pages:
    372
    Publication date:
    2010-01-15
    Publisher:
    Wiley

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