To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

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Description

Dove, Lipton, Knorr, Ben & Jerry′s, and Slim∗Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.

Product details

EAN/ISBN:: 9780470626924
Edition:: 1
Medium:: Paperback
Number of pages:: 280
Publication date:: 2003-04-23
Publisher:: Jossey-Bass
Languages:: english

EAN/ISBN:: 9780470626924
Edition:: 1
Medium:: Paperback
Number of pages:: 280
Publication date:: 2003-04-23
Publisher:: Jossey-Bass
Languages:: english

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