IT-Driven Business Models: Global Case Studies in Transformation

IT-DRIVEN BUSINESS MODELS

Global Case Studies in Transformation

In a global environment driven by technological development, companies built to take advantage of new technology solutions and architectures have a competitive advantage over traditional models. Moving forward, IT-driven innovation will not only continue to enhance customer value and enterprise value, but that same mode of innovation will matter more and more for larger entities as well. IT-Driven Business Models presents how companies around the globe are transforming their business models with tremendous results and explains how to start the process.

Featuring cases from businesses around the globe that have developed their own business models to achieve high levels of performance, this revolutionary book draws from interviews with key executives, revealing IT secrets from well-known innovation leaders such as ABB, IKEA, Apple, Tata, Sharp, Saudi Aramco, De Beers, Telefónica, Valero Energy, LEGO, and Procter & Gamble. Through these extraordinary studies, the book explores how technology drives and enables changes to the fundamental facets of business.

Whether you're a CIO, a CEO, an executive, a IT manager, or a consultant, this important and timely book makes it clear: business model innovation will take you beyond traditional business models to take better advantage of emerging opportunities. Discover the key to innovation with the world-class guidance found in IT-Driven Business Models.