Net Profit: How to Succeed in Digital Business

"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."
--Luke Johnson, Chairman Risk Capital partners and Financial Times columnist

Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
* Convert a brilliant idea into something that actually pays
* Get the funding you need to expand
* Build a great team of staff and advisers
* Keep the cash flowing
* Go global!

Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.

"I wish this book had been written ten years ago when I first entered the e-commerce industry."
--Glenn Fogel, EVP - Corporate Development and International, Priceline.com