The Great Workplace: How to Build It, How to Keep It, and Why It Matters

What Separates a GREAT COMPANY from a Merely Good One?

The Great Place to Work^® Institute produces the FORTUNE 100 Best Companies to Work For^® Annual List, which, year after year, features some of the most respected companies in the world-SAS, Starbucks, Cisco, Mattel, General Mills, American Express, and Four Seasons Hotel, to name a few.

In this highly-anticipated book, Institute insiders Jennifer Robin and Michael Burchell explore the concept of a great workplace and answer the fundamental question, "What is the business value of creating a great workplace?" The Great Workplace shows that, more than offering great pay and quirky perks, a great workplace is one where employees trust the people they work for, take pride in what they do, and enjoy the people they work with.

Drawing on decades of research, the authors explain how leaders and managers can create and reinforce the core values of trust, pride, and camaraderie with every communication, every decision, and every interaction. And they bring the definition of a great work-place alive with anecdotes, best practices, and quotes from employees working at some of the best workplaces, such as Google, Microsoft, Marriott International, FedEx, NetApp, Deloitte, and more.

If your company is struggling with the challenges of leveraging human capital, discover why some organizations have what it takes to be great-and what your company can learn from them.