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    Winning at New Products: Creating Value Through Innovation

     
    From Cooper, Robert G.
    Only 2 items left in stock
    Winning at New Products: Creating Value Through Innovation

    Description

    For over two decades, WINNING AT NEW PRODUCTS has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximise your chances of success.

    Product details

    EAN/ISBN:
    9780465025787
    Edition:
    4th edition.
    Medium:
    Paperback
    Number of pages:
    448
    Publication date:
    2011-07-28
    Publisher:
    Basic Books
    Languages:
    english
    EAN/ISBN:
    9780465025787
    Edition:
    4th edition.
    Medium:
    Paperback
    Number of pages:
    448
    Publication date:
    2011-07-28
    Publisher:
    Basic Books
    Languages:
    english

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