Generation Y for Rookies

Todays workforce is increasingly dependent on people born between 1980 and 2000 in other words those under 30, otherwise known as Generation Y. Whatever your own view of this age group, and whether you belong to it or not, making best use of Generation Y is critical to the future success of all organizations in the years ahead. Right now, Generation Y provides up to 50 per cent of the workforce of some big professional service companies. And when you realise that Generation Y has radically different values, attitudes and motivation from many of their older colleagues, its clear that understanding their outlook is essential both for running effective teams, and also for keeping and nurturing the talent thats needed for the future. Written by one of the worlds experts on the subject, Generation Y for Rookies explains clearly and simply what makes Generation Y tick, and how to harness their intelligence and energy to a common purpose