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    The 5 Paths to Persuasion: The Art of Selling Your Message

     
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    The 5 Paths to Persuasion: The Art of Selling Your Message

    Description

    It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of this book, which shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers.

    Product details

    EAN/ISBN:
    9780446695909
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2005-09-16
    Publisher:
    Business Plus
    EAN/ISBN:
    9780446695909
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2005-09-16
    Publisher:
    Business Plus

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