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    How to Market Books

     
    How to Market Books

    Description

    The industry standard text on marketing for the publishing industry, this new edition now features new case studies, a new chapter on how to prepare a marketing plan, and more detailed coverage of individual market segments.

    Product details

    EAN/ISBN:
    9780415727587
    Edition:
    5th Revised ed.
    Medium:
    Paperback
    Number of pages:
    494
    Publication date:
    2015-02-18
    Publisher:
    Routledge
    Languages:
    english
    EAN/ISBN:
    9780415727587
    Edition:
    5th Revised ed.
    Medium:
    Paperback
    Number of pages:
    494
    Publication date:
    2015-02-18
    Publisher:
    Routledge
    Languages:
    english

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