Innovation in Pricing: Contemporary Theories and Best Practices

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Description

This text examines how innovation in pricing can drive profits. The book examines innovation in pricing from four complementary perspectives. It illustrates how companies implement innovative pricing strategies, such as customer value-based pricing.

Product details

EAN/ISBN:: 9780415521642
Medium:: Paperback
Number of pages:: 440
Publication date:: 2012-09-18
Publisher:: Taylor & Francis Ltd
Languages:: english

EAN/ISBN:: 9780415521642
Medium:: Paperback
Number of pages:: 440
Publication date:: 2012-09-18
Publisher:: Taylor & Francis Ltd
Languages:: english

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