The Psychology of Advertising

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Discusses key topics of advertising from the fields of social and consumer psychology. This book addresses important questions such as: What impact does advertising have on consumer behaviour? What causes this impact? And what are the psychological processes responsible for the effectiveness of advertising?

Product details

EAN/ISBN:: 9780415442732
Medium:: Bound edition
Number of pages:: 331
Publication date:: 2010-05-28
Publisher:: Psychology Press Ltd
Languages:: english

EAN/ISBN:: 9780415442732
Medium:: Bound edition
Number of pages:: 331
Publication date:: 2010-05-28
Publisher:: Psychology Press Ltd
Languages:: english

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