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Children: Consumption, Advertising and Media

 
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Children: Consumption, Advertising and Media

Description

"The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behavior, advertising and communication in general with a special focus on children and adolescents."

Product details

EAN/ISBN:
9788763001007
Medium:
Paperback
Number of pages:
301
Publication date:
2002-03-01
Publisher:
Copenhagen Business School Press
EAN/ISBN:
9788763001007
Medium:
Paperback
Number of pages:
301
Publication date:
2002-03-01
Publisher:
Copenhagen Business School Press

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