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    Estrategias de marketing para un crecimiento rentable : casos prácticos (Libros profesionales)

     
    From Munuera Alemán, José Luis
    Only 1 items left in stock
    Estrategias de marketing para un crecimiento rentable : casos prácticos (Libros profesionales)

    Description

    Este manual hace claramente explícito su contenido desde la indicación de su título: se trata de un compendio, por un lado, de los principales conceptos teóricos relativos a la disciplina de marketing estratégico y, por otro, de la realidad empresarial en el ámbito de las estrategias de marketing de un conjunto de empresas que compiten en el mercado español.

    Product details

    EAN/ISBN:
    9788473562515
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    380
    Publication date:
    2000-09-01
    Publisher:
    ESIC Editorial
    EAN/ISBN:
    9788473562515
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    380
    Publication date:
    2000-09-01
    Publisher:
    ESIC Editorial

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