Marketing Podrecznik akademicki

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Description

Przyjazny podrecznik do nauczania podstaw marketingu w swietle wspolczesnej wiedzy i praktyki gospodarowania, napisany z mysla o polskich studentach kierunkow zarzadzania i marketingu, ekonomii i studiow menedzerskich. Ukazuje interdyscyplinarnosc, zwiazki z zarzadzaniem i tendencje rozwojowe marketingu na swiecie.

Product details

EAN/ISBN:: 9788301140519
Edition:: 1.
Medium:: Paperback
Number of pages:: 644
Publication date:: 2003-01-01
Publisher:: Wydawnictwo Naukowe PWN

EAN/ISBN:: 9788301140519
Edition:: 1.
Medium:: Paperback
Number of pages:: 644
Publication date:: 2003-01-01
Publisher:: Wydawnictwo Naukowe PWN

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