Marketing to Generation X: Strategies for a New Era

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A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.

Product details

EAN/ISBN:: 9780029265451
Medium:: Bound edition
Number of pages:: 177
Publication date:: 1995-03-01
Publisher:: The Free Press
Languages:: english

EAN/ISBN:: 9780029265451
Medium:: Bound edition
Number of pages:: 177
Publication date:: 1995-03-01
Publisher:: The Free Press
Languages:: english

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