Marketing to Generation X: Strategies for a New Era

Description

A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.

Product details

EAN/ISBN:: 9780029265451
Medium:: Bound edition
Number of pages:: 177
Publication date:: 1995-03-01
Publisher:: The Free Press
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9780029265451
Medium:: Bound edition
Number of pages:: 177
Publication date:: 1995-03-01
Publisher:: The Free Press
Languages:: english
Manufacturer:: Unknown

Shipping

Buy on Amazon

The edition supplied may vary.

Currently sold out

More from Karen Ritchie

Marketing to Generation X

Karen Ritchie

€16.00

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here