We Are the Nerds: The Birth and Tumultuous Life of REDDIT, the Internet’s Culture Laboratory

'A triumph - a business book that reads like a page-turning novel' - James Ledbetter, author of One Nation Under Gold

Reddit hails itself as 'the front page of the Internet'. It's the sixth most-visited website in the world, whose army of obsessed users have been credited with everything from solving cold case crimes and raising millions in charitable donations to seeding alt-right fury and landing Donald Trump in the White House. We Are the Nerds takes readers inside this captivating, maddening enterprise, and explores how this unique platform has changed the way we all communicate today.

We Are the Nerds is a gripping start-up narrative: the tale of how Reddit's founders, Steve Huffman and Alexis Ohanian, met as idealistic freshman with the common goal of creating something that would make a mark on the world. Within a few years they had become millionaires and created an icon of the digital age, before seeing the site engulfed in controversies and nearly losing control of it for good.

Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a heart-warming ability to connect people across cultures, oceans, and ideological divides. Based on six years of research and Christine Lagorio-Chafkin's exclusive access to founders Ohanian and Huffman, We Are the Nerds is the legend of Reddit, and it embodies all the triumphs and challenges of the start-up age.