The Sell: The Secrets of Selling Anything to Anyone

America's #1 real estate broker shares his secrets for success and getting what you want out of life - no matter who you are or what you do

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Since then he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming audiences around the world as one of the stars of the hit series Million Dollar Listing New York.
Now Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesman, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you've got , you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.
Blending personal stories and the expertise he's gained from his meteoric rise, Fredrik has written the modern go-to manual on becoming successful. Whether you are just starting your first job as a sales rep, are a high-flying executive or just want to impress a first date, The Sell will help you have more personal and professional success, so that in any of life's dealings, you'll come out a winner.

'Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.' Ivanka Trump, VP of real estate development and acquisitions at The Trump Organization

www.fredrikeklund.com