The Business Romantic

How can work be delightful - perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business.

Business is an indispensable part of our lives, from the long hours we work to the products and
services we buy - and yet, for many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.

In this smart, playful, and provocative book, Tim Leberecht reveals the power of business to transcend mere rationality and self-interest and move toward deep, passionate exchanges that honour our most complete selves. From corporate strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten 'Rules of Enchantment' that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.

Whether you are a consumer or producer, employee or entrepreneur, The Business Romantic urges you to start the most sublime of revolutions: Expect more. Give more of yourself. Fall back in love with business and with your life.

'If more people and workplaces followed [Lebrecht's] rules, our jobs would be more fulfilling' ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take

'Engaging, even lyrical stories in the spirit of the best of classic Fast Company. Work is personal' Seth Godin, author of The Icarus Deception