Digital Television Strategies: Business Challenges and Opportunities

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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Product details

EAN/ISBN:: 9780333992951
Edition:: 2002
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 208
Publication date:: 2002-10-22
Publisher:: Palgrave Macmillan

EAN/ISBN:: 9780333992951
Edition:: 2002
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 208
Publication date:: 2002-10-22
Publisher:: Palgrave Macmillan

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