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    How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

     
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    How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

    Description

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

    Product details

    EAN/ISBN:
    9780333987773
    Edition:
    2nd ed. 2002
    Medium:
    Paperback
    Number of pages:
    244
    Publication date:
    2002-05-29
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9780333987773
    Edition:
    2nd ed. 2002
    Medium:
    Paperback
    Number of pages:
    244
    Publication date:
    2002-05-29
    Publisher:
    Palgrave Macmillan

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