How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

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This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Product details

EAN/ISBN:: 9780333987773
Edition:: 2nd ed. 2002
Medium:: Paperback
Number of pages:: 244
Publication date:: 2002-05-29
Publisher:: Palgrave Macmillan

EAN/ISBN:: 9780333987773
Edition:: 2nd ed. 2002
Medium:: Paperback
Number of pages:: 244
Publication date:: 2002-05-29
Publisher:: Palgrave Macmillan

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