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    Inclusive Branding: The Why and How of a Holistic Approach to Brands

     
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    Inclusive Branding: The Why and How of a Holistic Approach to Brands

    Description

    This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools to help implement this holistic approach.

    Product details

    EAN/ISBN:
    9780333980798
    Medium:
    Bound edition
    Number of pages:
    200
    Publication date:
    2003-02-08
    Publisher:
    Palgrave
    Languages:
    english
    EAN/ISBN:
    9780333980798
    Medium:
    Bound edition
    Number of pages:
    200
    Publication date:
    2003-02-08
    Publisher:
    Palgrave
    Languages:
    english

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