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    Rolling Out New Products Across International Markets: Causes of Delays

     
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    Rolling Out New Products Across International Markets: Causes of Delays

    Description

    Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

    Product details

    EAN/ISBN:
    9780333794647
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    263
    Publication date:
    2003-11-25
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9780333794647
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    263
    Publication date:
    2003-11-25
    Publisher:
    Palgrave Macmillan

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