Business Marketing Management

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Description

Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more.

Product details

EAN/ISBN:: 9780324361049
Edition:: International ed
Medium:: Paperback
Number of pages:: 688
Publication date:: 2006-10-27
Publisher:: Cengage Learning Emea
Languages:: english

EAN/ISBN:: 9780324361049
Edition:: International ed
Medium:: Paperback
Number of pages:: 688
Publication date:: 2006-10-27
Publisher:: Cengage Learning Emea
Languages:: english

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