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Campaign Planner for Integrated Brand Communications

 
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Campaign Planner for Integrated Brand Communications

Description

Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.

Product details

EAN/ISBN:
9780324321470
Edition:
Revised
Format:
Illustriert
Medium:
Paperback
Number of pages:
160
Publication date:
2004-10-20
Publisher:
SOUTH WESTERN EDUC PUB
EAN/ISBN:
9780324321470
Edition:
Revised
Format:
Illustriert
Medium:
Paperback
Number of pages:
160
Publication date:
2004-10-20
Publisher:
SOUTH WESTERN EDUC PUB

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