Pitch Perfect: The Art of Promoting Your App on the Web

Reviews from popular websites can make or break your product. So why do so many developers throw opportunities away? Some devs work on their apps and hardware for months or years and then send in weak, quickly written pitches that fail to sell their excitement. These two-minute e-mails and months-in-development ideas quickly move from the blogger's inbox to the trashcan rather than getting featured on the front page of a site.

Have you wished you had an "in" with blogs to get your product reviewed? This book provides it. It offers tutorials on how to develop effective pitches. As long-time tech bloggers, Sadun and Sande have seen their share of short and sweet pitches that capture attention, and shared a good laugh at some dismal failures. They share tips on how to help your pitch avoid inbox deletion, describe ways to keep tech bloggers in the loop about what you're working on, and point you in the right direction on maintaining good relations with the public and the press.