Adobe Target Classroom in a Book: A Guide for Marketing, Business, and IT Professionals (Classroom in a Book (Adobe))

In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces beginning marketing students to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help students become more productive with the software. They can follow the book from start to finish or choose only those lessons that interest them.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps students learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.