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Learning iOS Design will help students think systematically about the art and science of design, and consistently design apps that users will appreciate—and love. Pioneering Omni Group user experience expert William Van Hecke first explains what design really means, and why effective app design matters so much. Next, using a sample concept, he walks through transforming a vague idea into a fleshed-out design, moving from outlines to sketches, wireframes to mockups, prototypes to finished apps. Building on universal design principles, he offers practical advice for thinking carefully, critically, and cleverly about students' own projects, and provides exercises to guide the reader step-by-step through planning an app's design.