The Adobe SiteCatalyst Handbook: An Insider's Guide

The Adobe SiteCatalyst Handbook: An Insider's Guide teaches students how to use Adobe's industry-leading web analytics tool: SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture). While there are many general web analytics books available in the marketplace, there are none on Adobe SiteCatalyst and specifically on how to use SiteCatalyst to improve a website.

The Adobe SiteCatalyst Handbook is designed to walk students through the building blocks of SiteCatalyst, while at the same time providing real world examples of how the concepts being taught can be applied. The first half of the book focuses on program fundamentals, starting with the basics of defining variables, collecting traffic data, and setting up pathing, dashboards and other basic features, then going on to more advanced features.

The second half of the book shares advanced implementation techniques, including tracking external and internal campaigns, pathing analysis and bounce rates, and quality assurance. After completing the entire book, students will be armed with the knowledge they need to take their Adobe SiteCatalyst implementation to the next level.