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This guide, a combination of practical advice and inspiration, provides a great resource for students to learn what it really takes to start a photography business.
VisionMongers takes a look at the changing landscape of professional photography and the various journeys that can be taken to get there. Driven by passion and vision, and guided by his own unlikely journey to becoming a full-time photographer, David duChemin leads students through his own thinking and experiences, as well as those of others, as he discusses aspects of the craft of photography as well as the business of it, touching on everything from branding to contracts, from logos to blogging. The book is peppered with inspirational and real-world case studies from photographers from various disciplines, including: Chase Jarvis, Kevin Clark, Gavin Gough, Zack Arias, Karl Grobl, and Dave Delnea. Illustrated by these stories of other photographers, VisionMongers covers the practical aspects about what it takes to turn photography into a career, such as knowing your market, discovering your brand, finding a mentor, listening to your critics, and more. As encouraging as it is realistic, VisionMongers is about making a life and a living in photography.