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    Zag: The Number One Strategy of High-performance Brands

     
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    Zag: The Number One Strategy of High-performance Brands

    Description

    'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit

    Product details

    EAN/ISBN:
    9780321426772
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    178
    Publication date:
    2006-09-20
    Publisher:
    New Riders
    Languages:
    english
    EAN/ISBN:
    9780321426772
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    178
    Publication date:
    2006-09-20
    Publisher:
    New Riders
    Languages:
    english

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