Zag: The Number One Strategy of High-performance Brands

Description

'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit

Product details

EAN/ISBN:: 9780321426772
Edition:: 1
Medium:: Paperback
Number of pages:: 178
Publication date:: 2006-09-20
Publisher:: New Riders
Languages:: english

EAN/ISBN:: 9780321426772
Edition:: 1
Medium:: Paperback
Number of pages:: 178
Publication date:: 2006-09-20
Publisher:: New Riders
Languages:: english

Shipping

Buy on Amazon

The edition supplied may vary.

Currently sold out

More from Marty Neumeier

Brand Flip, The: Why cust…

€22.46

The Brand Gap: How to bri…

€28.49

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here