Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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Based on a decade of study and analysis, BLUE OCEAN SHIFT is the step-by-step guide to move beyond competition to create and capture new markets, moving from cutthroat 'red oceans' to wide open 'blue oceans,' an essential follow-up to the classic global bestseller Blue Ocean Strategy.

Product details

EAN/ISBN:: 9780316314046
Medium:: Bound edition
Number of pages:: 336
Publication date:: 2017-09-26
Publisher:: Hachette Books
Languages:: english

EAN/ISBN:: 9780316314046
Medium:: Bound edition
Number of pages:: 336
Publication date:: 2017-09-26
Publisher:: Hachette Books
Languages:: english

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