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    Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

     
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    Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

    Description

    Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our minds, and persuade us to buy.

    Product details

    EAN/ISBN:
    9780307956323
    Edition:
    Trade Paperback.
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    2011-09-20
    Publisher:
    Crown Business
    Languages:
    english
    EAN/ISBN:
    9780307956323
    Edition:
    Trade Paperback.
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    2011-09-20
    Publisher:
    Crown Business
    Languages:
    english

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