HOW TO PLAN EXHIB (Advertiser's Guides)

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Description

One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions.

Product details

EAN/ISBN:: 9780304334315
Medium:: Paperback
Number of pages:: 250
Publication date:: 1997-07-17
Publisher:: Cengage Learning

EAN/ISBN:: 9780304334315
Medium:: Paperback
Number of pages:: 250
Publication date:: 1997-07-17
Publisher:: Cengage Learning

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