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Brand Genericide - The Ultimate Marketing Paradox: How genericide makes brand equity a mirage
From
Sanjeev Arora
Description
Unfortunately, we don’t currently have a detailed description of this item.
Product details
EAN/ISBN:
9786203195545
Medium:
Paperback
Number of pages:
196
Publication date:
2020-12-09
Publisher:
LAP LAMBERT Academic Publishing
Manufacturer:
Unknown
EAN/ISBN:
9786203195545
Medium:
Paperback
Number of pages:
196
Publication date:
2020-12-09
Publisher:
LAP LAMBERT Academic Publishing
Manufacturer:
Unknown
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