Consumer Emotional Intelligence and Impulse Purchase Behavior: Perspective of Young Consumers

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Description

Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.

Product details

EAN/ISBN:: 9786202063432
Medium:: Paperback
Number of pages:: 112
Publication date:: 2017-10-18
Publisher:: LAP LAMBERT Academic Publishing

EAN/ISBN:: 9786202063432
Medium:: Paperback
Number of pages:: 112
Publication date:: 2017-10-18
Publisher:: LAP LAMBERT Academic Publishing

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