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    Guerrilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing)

     
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    Guerrilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing)

    Description

    At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current advertising successes and failures, GUERRILLA ADVERTISING is sure to entertain readers as they learn the nuts and bolts of cost-effective advertising for small businesses.

    Product details

    EAN/ISBN:
    9780395687185
    Edition:
    First Edition
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    1994-06-08
    Publisher:
    Mariner Books
    EAN/ISBN:
    9780395687185
    Edition:
    First Edition
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    1994-06-08
    Publisher:
    Mariner Books

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