Guerrilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing)

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Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Product details

EAN/ISBN:: 9780395687185
Edition:: First Edition
Medium:: Paperback
Number of pages:: 304
Publication date:: 1994-06-08
Publisher:: Mariner Books

EAN/ISBN:: 9780395687185
Edition:: First Edition
Medium:: Paperback
Number of pages:: 304
Publication date:: 1994-06-08
Publisher:: Mariner Books

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