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    Guerrilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing)

     
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    Guerrilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing)

    Description


    In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

    Product details

    EAN/ISBN:
    9780395687185
    Edition:
    First Edition
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    1994-06-08
    Publisher:
    Mariner Books
    EAN/ISBN:
    9780395687185
    Edition:
    First Edition
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    1994-06-08
    Publisher:
    Mariner Books

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