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    Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing)

     
    Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing)

    Description

    Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

    Product details

    EAN/ISBN:
    9780387243085
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    364
    Publication date:
    2009-02-22
    Publisher:
    Springer
    Languages:
    english
    EAN/ISBN:
    9780387243085
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    364
    Publication date:
    2009-02-22
    Publisher:
    Springer
    Languages:
    english

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