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Co-Opetition

 
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Co-Opetition

Description

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.



Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Product details

EAN/ISBN:
9780385479509
Edition:
1
Medium:
Paperback
Number of pages:
304
Publication date:
1997-12-29
Publisher:
Crown Business
Languages:
english
EAN/ISBN:
9780385479509
Edition:
1
Medium:
Paperback
Number of pages:
304
Publication date:
1997-12-29
Publisher:
Crown Business
Languages:
english

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