cartcart

    The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

     
    Only 2 items left in stock
    The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

    Description

    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world

    With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

    Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:

    * Generate genuine buzz both online and off.

    * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.

    * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media.

    Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.

    Product details

    EAN/ISBN:
    9780385526326
    Edition:
    Revised and Upd.
    Medium:
    Paperback
    Number of pages:
    384
    Publication date:
    2009-02-24
    Publisher:
    Crown Business
    Languages:
    english
    EAN/ISBN:
    9780385526326
    Edition:
    Revised and Upd.
    Medium:
    Paperback
    Number of pages:
    384
    Publication date:
    2009-02-24
    Publisher:
    Crown Business
    Languages:
    english

    Shipping

    laposte
    The edition supplied may vary.
    Condition
    Condition
    Learn more
    €5.49
    available immediately
    €5.49
    incl. VAT, plus  Shipping costs
    paypalvisamastercardamexcartebleue
    • Icon badgeChecked second-hand items
    • Icon packageFree shipping from 19 €
    • Icon vanWith you in 2-4 working days

    Recommended for you