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    Social-Media-Management: Chancen der Neuen Medien nutzen - Risiken für Unternehmen vermeiden

     
    From Köhler, Thomas R.
    Social-Media-Management: Chancen der Neuen Medien nutzen - Risiken für Unternehmen vermeiden

    Description

    »Social-Media-Management« enthält alles Wissenswerte für den richtigen Umgang mit Social Media im Unternehmen. Mit zahlreichen Praxisbeispielen, konkreten Tipps und Empfehlungen liefert dieses Buch das notwendige Rüstzeug für die Entwicklung einer eigenen Social Media Guideline mit dem Ziel, die Potenziale des »Web 2.0« für das Unternehmen besser nutzbar zu machen und dabei Risiken für die eigene Reputation zu vermeiden

    Product details

    EAN/ISBN:
    9783942922029
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2011-06-06
    Publisher:
    IDG Business Media
    Languages:
    german
    EAN/ISBN:
    9783942922029
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2011-06-06
    Publisher:
    IDG Business Media
    Languages:
    german

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